Cisco will ‘Forever Change the Internet’

Visual Networking: (Cisco’s way of saying “we will deliver video content over global IP networks”)

The (not so) new Cisco carrier-class ISR 9000-series routers can move content over the Internet faster than we ever imagined possible. We know that Cisco, via Scientific Atlanta, has been conducting consumer IPTV delivery testing. Add these two facts together along with some things we do not know and we can assume content aggregators will become a thing of the past.

What if your “cable box” was your content aggregator? What if you could watch 1500 channels at 1080p and have the ability to view shows on demand – i.e. no more DVR, no more recording. What if your home Internet connection was symmetric 1gbps and your service provider handed you quad play: TV, phone, Internet and video conferencing? What if your cable box was continually synced to your blackberry or iPhone - so you could watch anything, anywhere?

And what would Cisco’s earning per share would be if they had a hand in every step of all this content moving from the provider (using Cisco hardware), via the Internet to the consumer (which is using a Linksys gateway and a Cisco set top box)? Cisco is a global leader uniquely positioned to take the lead in the content delivery business platform. They have the technology, market penetration, influence and capital to dictate industry benchmarks for IPTV and digital content delivery. And now they also have Google wanting to make a move – so they are moving full steam ahead. This has been my theory for almost two years.

This is all far-fetched so let’s wait and see.

Read this overview:
http://www.cisco.com/en/US/netsol/ns592/networking_solutions_solution.html

Integrators: Sharpen your IP skills!

Lighting over PoE with IP control.

Plus they want to control the smartgrid.  Better to go with standard IP than all these ZigBee/Z-Wave protocols but they’re getting better (ie ZigBee Pro)

You heard it here first.

-derek

OK, DistinctAV, I’m liking that—IP in a very very small package, good for control. You get a bronze star for that, but I think Hagai is probably closer to the reality.

Interesting idea - but how would that forever change the Internet itself?

I am a big Cisco fan. They do not make any major announcements like this very often. I am convinced this is going to be something big. I wonder how this announcement will change the way we use the Internet and what effects it will have on the CE business. I belive it will be positive for both. New technology is usually simplified to the user but complicated on the back end. This will mean more CE Pro’s get calls which means more business…

Hagai’s point is similarly discussed in the “HD over Component Video Sunset—convert to HDMI or Die” discussions.

I feel strongly that within 3 years someone will provide unlimited movies, TV shows, etc, all on demand, all HD, for $29/mo.

Media transports are all fads…

now lighting…that’s always going to be needed

Agreed. The common denominator for many new technologies will be IP transport. IP will become more prevalent for all unified applications which need to talk to each other. Smart grids and lighting are a part of this of course. Cisco did touch on offering a broader set of applications via ISP’s. So if you use your WAN link primarily for Internet nowadays, additional bandwidth will allow more applications to use the WAN link for VoD content delivery, global TV delivery, Voice and video IP (Verizon offers a phone with a video function over FiOS), 3G/WWAN offload networks (femotocells already do that) and anything else bright minds can come up with. The good news for us id that we are right smack in the middle of it all.

Hagai or Distinct: Want to sit in on the telecon and report on it for CE Pro?

Be happy to.

Sure thing. I have a few ideas…